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Neesvig's History

A Tradition of Excellence.

Neesvig’s, Inc., originally of Madison, WI, was founded in 1913. We are Wisconsin’s oldest and finest purveyor of fine meats and complementary food products, and supply the food service industry throughout the Midwest and national mail-order chain accounts. Currently located in Windsor, Wisconsin, our location provides the capacity for continued growth in products and services. With our new plant built in 1998, another step has been taken toward the goal of continuing to improve our products and service to our customers.

Neesvig’s features Certified Angus Beef(R) and provides a full line of meats, fresh and frozen seafood and poultry, as well as a wide selection of quality complementary food products, including the highest quality brands of frozen and dry goods, specialty products like wild game, unique desserts and imported items. Our emphasis is on quality products provided with the very best in custom selection, aging, portion-cutting and packaging to the customer’s specifications. The quality is what convinces customers to try our products, and our service is what keeps them coming back. Neesvig’s is a company rich in tradition. A tradition of leadership, integrity, quality, innovation and of offering our customers only the finest in quality foods and service.

In 1913, Oswald and Anna Neesvig founded the Madison Packing Company, which produced sausage and smoked meat products. By the late 1920's, the company had outgrown the local farm supply and began procuring fresh meats from Chicago’s Fulton Street Market.

In the 1950's and 60's, Neesvig’s was located in downtown Madison, on Johnson Street. The truck docks were at the back of the building, off Dayton Street. Though the business occupied three floors, including smokehouses on the top floor, the workforce numbered only nine employees. In the early 1950's, Neesvig’s made the transition into full line fresh, red meats. As was typical of the industry at that time, beef halves and quarters were purchased and brought into the building on hanging rails. The 1950's also saw American life-style and habits begin to change. Dining outside the home was growing rapidly from a trend to a regular consumer habit. Recognizing this in the late 1950's, Neesvig’s introduced a new concept to customers . .. portion controlled meat products. This allowed the customer to focus on their specialty of food preparation and hospitality, while assuring them of consistent quality and portion size for each and every meal. In the early 1960's, we placed our emphasis on portion control. In 1968, the sausage product was phased out, with complete concentration on fresh red meat.

By 1973, the old plant was inadequate to meet the needs of a rapidly expanding business and plans were made to build a new facility. This facility was located on Atlas Avenue in Madison, Wisconsin. In 1976, Neesvig’s became a United States Department of Agriculture (USDA) inspected plant, providing the company with the ability to expand sales out of state. Since then the company has experienced numerous changes.

Also, a new way of selling beef appeared. It was the beginning of boxed beef marketing. Neesvig’s became one of the first companies in the country to eliminate rails for handling beef. Instead, fresh meats were purchased as “boxed beef” and large, fabricated cuts. With the specialization of portion controlled cuts, the company was helping customers realize the benefit of purchasing not by the pound, but rather by the individual portion. This removed the need for customers to employ a trained meat cutter, thus eliminating the cutting and trimming, and increased their profits.

1979 marked the beginning of sales to the gift and mail order industry, currently supplying product and drop ship services to many of the top names in the national food mail-order field.

Neesvig’s was accepted for designation as Total Quality Control (TQC) for the USDA in 1983, hence establishing a “grade labeling” program for the further assurance of quality to our customers.

In 1985, Neesvig’s became Wisconsin’s first Certified Angus BeefR) distributor.

Neesvig’s Hazard Analysis Critical Control Points (HACCP) program was fully implemented in January of 1999.

In 1994, Neesvig’s expanded its product line to include fresh fish. The success of this program led to the 1995 purchase, with related parties, of Empire Fish Company with which we have a sister company relationship. The Milwaukee based Empire Fish Company, also founded in 1913, is Wisconsin’s oldest and finest provider of fresh fish to the food service industry.

At Neesvig’s, our vision is to become the best purveyor of center of the plate products to the white tablecloth segment of the food service and catalog industries. Our mission is to continuously improve in our attempts to provide an appropriate, consistent quality of food products to our customers “when they want them and how they want them”.

Neesvig’s Philosophy is :
“People do not live in order to work but rather work in order to live. With that in mind, we at Neesvig’s attempt to provide an environment that emphasizes customer satisfaction and fair dealing. We feel that this will foster pride in our company and help our team enjoy working hard to satisfy our customer’s every need”.

Our efforts to make our team strong includes competitive pay, a good benefit program, annual bonuses for all employees, annual college and vocational scholarship program for every child of every employee, 401K plan and profit sharing plan that is unparalleled in the industry.